A compelling business case will outline the expected benefits of this significant investment decision.

This initiative can be anything from the messaging for a new product or feature launch, a proposal to increase spend on a current initiative, or a significant investment with a new agency or contractor-to name a few. What is a business case?Ī business case is a document that explains the value or benefits your company will gain if you pursue a significant business investment or initiative. With a few resources and a little planning, you can write a business case that will help you get the resources and support you need to manage a successful project. If you’ve never written a business case, we’re here to help. But if your proposed project represents a significant business investment, you may need to build a business case. You may be familiar with using a project plan or project charter to propose a new initiative and get the green light for a project. Nearly every project needs to be approved-whether that means getting the simple go-ahead from your team or gaining the support of an executive stakeholder.